Established in 2002 in Miami, Florida...

SOULFRITO made an early contribution towards the start of the careers of artists such as Pitbull, Wisin Y Yandel, Romeo Santos (Aventura) to name a few.  Soulfrito 2017 featured Cardi B., Bad Bunny, 50 Cent, French Montana, Fat Joe, Uncle Murda, Fetty Wap, Farruko, Zion Y Lennox, Cosculluela, Young M.A, Bryant Myers, Mozart La Para, Yunel, Almighty, El Alfa, Anonimus, MoMo, DJ Lobo, DJ Camilo and DJ Enuff. 

Other past performers have included: Nas, Don Omar, Busta Rhymes, Juicy J, City High, Gangstarr, Victor Manuelle, La India, Hector "El Torito" Acosta, Angie Martinez, Lala Anthony, Fatman Scoop, Adrienne Bailon, Julissa Bermudez, Tony Touch, Nina Sky, Frankie J, Kat Deluna, Don Chezina and several others.

Hip-Hop’s newest generation of game-changers will take over the stage on Friday, June 8th 2018 at Barclays Center in Brooklyn. The show features a new wave of urban rappers and Latin trap Reggaetoneros. The all-star event will bring together the hottest digital streaming artists of the moment. The Soulfrito Urban Latin Music Festival will take place the same weekend of the popular National Puerto Rican Day Parade; and will be the celebratory event to officially kick-off the summer for young adults in New York City.