Established in 2002 in Miami, Florida...
SOULFRITO is the first and largest music festival for the Urban Latino culture and movement. The festival has been a premier launchpad for emerging and established artists to connect with Urban Latino youth culture and has made an early contribution towards the start of the careers of artists such as Pitbull, Wisin Y Yandel, Romeo Santos (Aventura) to name a few. Soulfrito Festival has featured Cardi B., Bad Bunny, 50 Cent, French Montana, Fat Joe, Jaden Smith, PNB Rock, Uncle Murda, Fetty Wap, Farruko, Zion Y Lennox, Cosculluela, Young M.A, Bryant Myers, De La Ghetto, Mozart La Para, HoodCelebrityy, Jon Z, La Insuperable, Amara La Negra, FatBoy SSE, Lou Got Cash, Miky Woodz, Yunel, Almighty, El Alfa, Anonimus, MoMo, DJ Lobo, DJ Camilo and DJ Enuff.
Other past performers have included: Nas, Don Omar, Busta Rhymes, Juicy J, City High, Gangstarr, Victor Manuelle, La India, Hector "El Torito" Acosta, Angie Martinez, Lala Anthony, Fatman Scoop, Adrienne Bailon, Julissa Bermudez, Tony Touch, Nina Sky, Frankie J, Kat Deluna, Plan B, Don Chezina and several others.
Soulfrito features a new wave of urban rappers and Latin trap Reggaetoneros. The all-star event brings together the hottest digital streaming artists of the moment. The Festival is renowned for effectively reaching ‘New Generation’ Latinos that authentically represents their diverse musical tastes, lifestyles and interests. The festival has taken place in Miami, FL; Brooklyn, NY and Estepona, Spain.