About Soulfrito
Soulfrito is a lifestyle and entertainment brand focused on capturing the essence of Urban Latino culture.
Soulfrito’s events are renowned for effectively reaching “New Generation Latinos,” an under-represented yet burgeoning Multi-Cultural market consisting of a massive and diverse group of Urban Latino cultural enthusiasts.
Soulfrito Music
Festival
is the nation’s only annual Urban Latin music festival that brings together and showcases popular, new and emerging artists from American Hip Hop, R&B, Dancehall, Reggae and each genre of Urban Latin music. The festival, attracts second and third generation Latinos that are predominantly bi-lingual U.S Hispanics. Soulfrito provides the only platform for mainstream Pop/Urban artists to perform alongside Latin music artists. Soulfrito is considered a premier launch pad by talent and industry. The festival has taken place in Miami, FL and Brooklyn, NY.
